Brand Kit
Introduction
This brand book sets out the core elements that define WLTH and how they should be used across every touchpoint. More than a logo or color palette, the brand reflects values, mission, and identity.
These guidelines ensure WLTH is always communicated with clarity, consistency, and purpose which creates an expression that is authentic, meaningful, and memorable.
Colour Palette
The WLTH palette defines the colors that carry the brand across every surface and medium. More than decoration, these tones make the brand instantly recognizable and consistent in any context.
Primary and accent colors work together to create a distinct visual identity. Use them with intention to keep WLTH bold, modern, and unmistakable.
WLTH White – #FFFFFF
Electric Purple – #674AFA
Midnight Purple – #211F44
Glow Teal – #39DAC4
Neon Teal – #01FEBF
Typography
Headings
Typeface: Funnel
Light backgrounds: use Midnight Purple for headings; Electric Purple for highlights or emphasis.
Dark backgrounds: use WLTH White for headings; Electric Purple may be used sparingly for highlights.
Body Copy
Typeface: Montserrat
Light backgrounds: use Midnight Purple for body copy and subheadings; Electric Purple for highlights.
Dark backgrounds: use WLTH White for body copy and subheadings; Electric Purple for selective highlights.
Logo Usage
Horizontal logo
For all public-facing communication, the WLTH logo and icon with the “.XYZ” extension is the default.
The WLTH logo and icon form the core brand identity. They may be used interchangeably depending on context.
The horizontal logo is the standard full logo. Maintain clear spacing: the gap between the logomark and wordmark must equal the width of the vertical lines in the “L” and “T” at any size.
Vertical Logo
The vertical logo is reserved for portrait or tall aspect ratio layouts.
Spacing: the gap between the logomark and wordmark equals the height of two stacked vertical strokes of the “L” and “T,” rotated 90°.
Proportion: the width of the logomark must always be double the width of the “W” in the wordmark.
Use the vertical logo only when the horizontal format does not fit the layout. Consistency in spacing and proportion is non-negotiable.
Vertical Logo + .xyz
The vertical logo with the “.XYZ” extension is the default mark for all public-facing communication.
Spacing: the gap between logomark and wordmark equals the height of two stacked vertical strokes of the “L” and “T,” rotated 90°.
Proportion: the logomark must always be double the width of the “W” in the wordmark.
Use this version when brand presence must be explicit and tied directly to WLTH’s domain.
Icon Colours
Correct icon usage ensures clarity and recognizability across all contexts.
Default: Flat Midnight Purple with Neon Teal.
Light backgrounds: Both flat and gradient icons are acceptable.
Dark backgrounds: Use the flat Connector icon.
Vibrant backgrounds or images: Use only flat Midnight Purple or White.
$WLTH Token
The $WLTH Token is represented by the logo icon mark inside a circle.
Use only the Neon Teal circle with the Midnight Purple icon.
No alternative color treatments are permitted.
This mark signals token identity and must remain consistent across all applications.
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